Removing thousands of files using rm

[Steve Bertrand]

I often have the need to remove hundreds or even thousands of files from a
single directory (very often). Using rm, I usually get:

pearl# rm -rvf *
/bin/rm: Argument list too long.

Is there any way to work around this instead of having to select a small
bunch of files at a time to remove?

The directory I am trying to remove the files from is always hot, so
deleting the directory is unfortunately not an option. (I don't think).

Any assistance is greatly appreciated.

Tks all,

Steve