Sedo Newsletter :: Domain Branding

Thu Aug 13 09:41:41 UTC 2009

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   Dear , 

   This month, our team of experts have pulled together articles that
   reflect the changes our industry is currently facing and they have
   also provided valuble insight on where your domain investments may be
   headed in the coming year.
   In this newsletter we cover the recent success of brandable online
   companies, the increase in end-user sales, our monthly industry
   spotlight, and we share some of the web's most premium domains that
   are now available at Sedo, for example Jets.com and Ballot.com. Read
   on to learn more about how you can make the most of your online assets
   today and in the future!

   Happy Reading!

   Tim Schumacher

   CEO
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   Feature
   The Domain Debate

   By Kate Farooqui, Marketing Manager UK 

   Is it better to build your web presence on a brandable domain like
   Microsoft's, Bing.com or a keyword domain like Hotels.com? The
   argument has been made by marketers on both ends of the spectrum. Some
   argue on behalf of more brandable domains, like Adam Stafford, one of
   the founders of web consultancy Fresh Egg, who was featured in a
   recent article "Export warns against keyword-heavy domains" in
   GlobalGold.co.uk. However, most of us in the domain industry would
   argue the contrary, that keyword domains are invaluable to a business'
   web presence. So who's right?
   [1]Read More
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   Industry Spotlight
   Get Lucky with Domains!

   Place your bets on our exclusive list of the most premium gambling
   domains on the market. From a poker portal to a casino chat room, this
   is your chance to strike it rich with a little help from lady luck and
   Sedo!
   [2]www.sedo.com/wager
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   Hot Sheet
   Buying Outside the Box: A Second Look at Brandable Domains

   By Joe Palombo, Transfer Specialist
   As you may have read in our feature article, brandable domains are
   considered a bit more of a risky investment than their generic
   cousins. However, before you write off all non-keyword domains, take a
   second to think outside the box at the investment opportunities you
   may be missing out on.
   Quirky, appealing, and all together absurd domain names have become
   some of the most profitable business models on the internet. Although
   generic domains are still seen as the most premium investments, never
   underestimate the brand power and draw of a catchy name.
   Today, most domain names that are considered valuable are certainly
   registered or up for sale for six figures. This is mainly because
   people are looking at domains for their inherent parking value and
   monetization through clicks, and not as much for their likeability.
   However, the founders of such sites as Twitter.com and JibJab.com may
   be among the most popular examples of what branding and a little
   creativity can do for a domain.
   Beyond their creative potential, quirky domains allow for inexpensive
   paid searches. Once your business is established you now have top of
   mind appeal to a web navigator and as soon as they type in your
   company name, you show up without any competition. To help you see the
   bigger picture, think of terms like "Hulu", "Fandango" and "Yelp" and
   you'll quickly see why an unusual domain can make you come out on top
   without the need for a generic domain as a safety net to fall back on.
   In Sedo's July newsletter we polled you to see which quirky domain
   caught your eye. Above Yahoo.com, Twitter.com and Amazon.com,
   JibJab.com received 25% of the votes! With the money Yahoo! and Amazon
   spend on advertising, JibJab, provider of funny eCards, was able to
   get the last laugh.
   The greatest asset to this latest trend is that there is no shortage
   of these quirky domains. They are all in the eye of the creator. A
   good catchy, quirky name, whatever it may be, can spring into online
   gold. Let's see what you can do with some of these domains available
   now on Sedo:
   [3]Raptor.com
   [4]Belly.com
   [5]Clanks.com
   [6]Shinubi.com
   [7]HushHush.com
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   Sedo Speaks
   Sedo's Q2 Market Study

   Sedo, the leading online domain marketplace and monetization provider,
   today announced the findings of its Q2 Market Study for 2009, which
   revealed ongoing strong demand for premium generic domains. Highly
   valuable online real estate yielded more than $15 million in sales,
   with a sharp increase in sales of .net and country-code top-level
   domains (ccTLDs).
   The .net extension, which typically serves as an alternative for the
   .com extension, has seen the highest average sales price recorded over
   the past three years in Sedo's global marketplace. Also on the rise is
   the average sales price for a ccTLD, which is currently greater than
   the average of all domains sold on Sedo's marketplace in the second
   quarter of 2009.
   Sedo's list of highest selling domains in the second quarter of 2009:
   Talk.com: $500,000
   Spel.se: $266,000
   HorseRacing.co.uk: $165,000
   OnlineCasino.co.uk: $165,000
   LiveStream.com: $100,000
   TimeManagement.com: $100,000
   90.com: $74,480
   Concept.com: $53,200
   Foros.com: $47,880
   Descargas.net: $45,936
   "The report underscores growing interest in generic domains due to
   their tremendous value, as well as indicates emerging trends that will
   impact the secondary domain market in 2009 and beyond," said Jeremiah
   Johnston, chief operating officer for Sedo. "While we expect the .com
   extension to remain on top, this study reveals the strong investment
   opportunities that the .net extension and ccTLDs can provide to
   businesses and individual investors and developers."

   [8]Sedo's Complete Q2 Market Study
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   Legal
   The (State) House Doesn't Always Win

   By Ryan Sadler, Legal Team
   Recently, a division of the Minnesota Department of Public Safety that
   enforces gambling and alcohol laws instructed eleven national and
   regional telephone and internet service providers (ISPs) to block
   access by all Minnesota-based computers to nearly 200 gambling
   websites. The state Department of Public Safety invoked a federal law
   passed in 1961 that requires "common carriers" to block
   telecommunications services used for gambling, however it is likely
   that the legal reasoning is seriously flawed for several reasons.
   [9]Read More
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   Recently Listed
   Domains Recently Listed on Sedo

   Check out these premium domains for sale. For more top tier domains
   that are ready for your bid, make sure to visit[10] Sedo's Top
   Domains!

   [11]Jets.com
   [12]Ay.com
   [13]Gelpens.com
   [14]Illustration.com
   [15]Ballot.com
   [16]Apparent.com
   [17]Sly.net
   [18]Pains.com
   [19]TheaterTickets.com
   [20]Rumors.com
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   Recently Sold
   Domains Recently Sold Through Sedo

   Sedo has been behind some of the largest sales in the domain industry
   in recent months. We'd like to thank our clients for continuing
   to trust Sedo's brokerage team with their domain transactions.
   Server.com   $770,000
   Brazil.com
   $500,000
   Payment.com  $250,000
   Payments.com $150,000
   Mouse.com    $125,000
   Jesus.net    $124,337
   Keyboard.com $100,000
   70.com       $87,000
   OMG.com
   $80,000
   Ego.com      $75,000
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   Upcoming Events
   GreatDomains - August

   The hottest domains to hit the summer months are waiting for you in
   our GreatDomains Auction! From August 20th at 12pm EDT through August
   27th at 12pm EDT, hit the [21]Highways.com to a summer bbq and
   enjoy a [22]Kebob.net with some [23]Pals.net!
   [24]Complete GreatDomains Inventory for August!
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   Feature
   [aufzaehler.gif] [25]The Domain Debate
   Industry Spotlight
   [aufzaehler.gif] [26]Get Lucky with Domains!
   Hot Sheet
   [aufzaehler.gif] [27]Buying Outside the Box: A Second Look at
   Brandable Domains
   Sedo Speaks
   [aufzaehler.gif] [28]Sedo's Q2 Market Study
   Legal
   [aufzaehler.gif] [29]The (State) House Doesn't Always Win
   Recently Listed
   [aufzaehler.gif] [30]Domains Recently Listed on Sedo
   Recently Sold
   [aufzaehler.gif] [31]Domains Recently Sold Through Sedo
   Upcoming Events
   [aufzaehler.gif] [32]GreatDomains Auction- August
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   email: [33]newsletter at sedo.com
   ISSN-Number: ISSN 1613-9585
   © 2009 Sedo LLC, Boston,
   161 First St,
   Cambridge, MA 0214
   Newsletter Editor:
   Tiffany Cuddihy
   Technical Coordinator:
   Andreas Lingott
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   [35]Questions, comments and feedback: newsletter at sedo.com
   © 1999-2009 Sedo - Use of this Web site constitutes acceptance of the
   Sedo User Agreement and Privacy Policy.

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