Learn Why Your Readers Are Dropping out

Tue Sep 3 17:34:34 UTC 2013

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Learn Why Your Readers Are Dropping out – Sales Funnel for Digital Publishers
http://bit.ly/funnels-in-publishing

How to get conversions higher than 100%? How to estimate the cost of winning the reader over? Why marketing is not always broken, when there are no sales?

If you think of funnels as a piece of kitchenware and do not see a bigger connection between them and your magazine on the iPad, this article is for you.

In a nutshell, a funnel is a percentage value of the conversion from one step of the process to the other one. For instance, if my application gets downloaded by 1000 people on their iPads, I am interested in how many of them actually opens it on their device (fun fact: it’s not 100%).

In this article I cover:
* What Should Mobile Magazine Publishers Measure
* Why Look at Funnels Instead of Observing the Sales Alone
* Good Practices When Working with Funnels
* And Bonus Content: Inverting the Funnel

Read more on our blog: http://bit.ly/funnels-in-publishing

Paul Nowak
PressPad CEO

PS We will add your magazine to App Store Newsstand for free » http://bit.ly/free-ipad-app

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